ABC MANNEQUINS @ EXCELSIOR _ MILAN
A unique and unforgettable setting for Excelsior in Milan, the most prestigious and alternative store concept in the fashion capital. The new, impressive and elegant building complex in Milan - due to renew the shopping experience and the lifestyle concept – has chosen ABC company (the Italian Group Leader in mannequins’ production and distribution for 50 years) in order to make the building retail spaces much more unique. With their expertise in setting up shopwindows and environments with a high design content and creativity for the flagship brands of the international fashion scene, and now with initiatives and projects of high artistic and cultural impact, ABC has cooperated with Joanne Tan - Moschino Visual Merchandiser - and Gian Andrea Bonomini - Global Store Image Manager for Coin - in order to develop an elegant and innovative image with a strong identity.
A unique and unforgettable setting for Excelsior in Milan, the most prestigious and alternative store concept in the fashion capital. The new, impressive and elegant building complex in Milan - due to renew the shopping experience and the lifestyle concept – has chosen ABC company (the Italian Group Leader in mannequins’ production and distribution for 50 years) in order to make the building retail spaces much more unique. With their expertise in setting up shopwindows and environments with a high design content and creativity for the flagship brands of the international fashion scene, and now with initiatives and projects of high artistic and cultural impact, ABC has cooperated with Joanne Tan - Moschino Visual Merchandiser - and Gian Andrea Bonomini - Global Store Image Manager for Coin - in order to develop an elegant and innovative image with a strong identity.
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