YES, JAPAN ! VIDEO EVENT

YES, JAPAN ! 10.11.11/04.12.11 ATELIER ABC MANNEQUINS _ 5, CORSO COMO _ MILANO

ATELIER ABC MANNEQUINS  presenta

“Yes, Japan!”

 il nuovo appuntamento con il meglio del Sol Levante

Milano, 10 novembre 2011. Atelier ABC Mannequins , il nuovo hot spot trasversale della scena culturale milanese in Corso Como 5 votato allo scouting del meglio dell’avanguardia artistica internazionale, propone un nuovo evento spettacolare dedicato alla creatività no-logo e ai nuovi fermenti giovanili estranei ai circuiti convenzionali della produzione culturale. 

Il nuovo appuntamento, “Yes, Japan!” nato da un’idea del team creativo riunito intorno alla figura di Christian Besana, vulcanico imprenditore e proprietario dello spazio multimediale, in collaborazione con il talentuoso e poliedrico art director  Luca Crescenzi coadiuvato da  Michele Modica, è interamente dedicato alle manifestazioni culturali e artistiche più stimolanti del Sol Levante in cui nobili tradizioni e tendenze futuribili fra establishment e street culture si intersecano in un cross-over continuo di spunti e suggestioni.

A partire dalle 21,30 Atelier ABC Mannequins,  diventa il palcoscenico esclusivo di un happening ricco e articolato in cui la tecnica dello Shibari, meglio conosciuto come il bondage che rivive live grazie a una performance ad alto impatto scenico affidata all’expertise del maestro Andrea Ropez e l’elaborato rito della vestizione legato al kimono eseguito da Yamaguchi Sachiko, si intrecciano con la mostra degli scatti di Hiroshi Sakate e le idee di alcuni dei più promettenti astri nascenti della creatività fashion Made in Japan, un paese che è stato la culla di fashion designer del calibro di Issey Miyake, Comme des Garçons e di Yohji Yamamoto.

Oggi il Giappone esporta talenti della moda emergenti ma già riconosciuti e apprezzati dai critici e buyers più autorevoli :

Mikio Sakabe,  Coinonia,  Renfang Hu e  Shuichi Mizuta,  tutti selezionati dallo staff artistico impegnato nello sviluppo dei progetti culturali dello spazio. E ABC, marchio leader a livello mondiale nella creazione e realizzazione di manichini fashion di elevato valore artistico,  epitome di eccellenza artigianale Made in Italy, non poteva che tendere una mano alle nuove leve Made in Japan offrendo loro l’opportunità di sfruttare una vetrina unica come Atelier ABC Mannequins , per presentare al pubblico e ai buyers i loro capi e accessori innovativi.    

La serata sarà allietata dalla colonna sonora esclusiva dei resident D-J set Bianca e Enza Van de Kamp e dalla presenza dello special guest Nacha World.

Un vero imperdibile en-plein mondano e culturale che porta a Milano il Made in Japan nella sua forma più intensa, prestigiosa e vitale.

ATELIER ABC MANNEQUINS presents

“Yes, Japan!”

Milan, 10^th November 2011. Atelier ABC Mannequins, the new hot spot Milan’s cultural stage in Corso Como 5 voted for the best artistic international avant-garde, has a new spectacular event devoted to no-logo creativity and new youth ferments outside the conventional circuits of cultural production.

 The new appointment “Yes, Japan!” that was created from the whole team around the person of Christian Besana, explosive businessman and at the same time owner of Atelier ABC Mannequins, multimedia space, in cooperation with the talented and versatile art director Luca Crescenzi, assisted by Michele Modica, is entirely dedicated to the Japan’s most exciting cultural and artistic events in which noble traditions and trends between establishment and street culture, intersect themselves in a continuous cross-over of ideas and suggestions.

Starting from 9.30 pm Atelier Abc Mannequins becomes the exclusive stage of a rich articulated happening where the Shibari Technique, better known as the bondage that has been revived thanks to a live performance of high stage impact entrusted to the expertise of the teacher Andrea Ropes, and the elaborated ritual of vestition linked to the kimono performed by Yamaguchi Sachiko intertwine with the exhibition of Hiroshi Sakate shots and ideas of some of the most promising rising stars of creative fashion Made in Japan, a country that was the cradle of fashion designers such as Issey Miyake, Comme des Garcons and Yohji Yamamoto.

Nowadays Japan's Fashion exports emerging talents who are already recognized and appreciated by the most influential critics and buyers: Mikio Sakabe, Coinonia, Shuichi Renfang Hu and Mizuta, all selected by the artistic staff engaged in the development of cultural projects of Atelier ABC.

And ABC, leading brand worldwide in the creation and production of fashion mannequins of high artistic value, the epitome of excellent craftsmanship Made in Italy, couldn’t help but giving a helping hand to new recruits Made in Japan by offering them the opportunity to exploit a unique showcase as Atelier ABC Mannequins in order to present their innovative clothing and accessories to public and buyers.

The evening will be accompanied by the soundtrack of exclusive DJ as Bianca, Enza Van de Kamp and the presence of the special guest Nacha World. A real unmissable worldly and cultural en-plein, bringing Made in Japan to Milan in its most intense, prestigious and vital form.

CLAUDIO COCCOLUTO _ DR. FEELX @ ATELIER ABC MANNEQUINS

ATELIER ABC MANNEQUINS @ A NEW ANTHOLOGY

ATELIER ABC MANNEQUINS @ SKYSCRAPERS _ THE SECRET GARDEN

A PREVIEW FOR FRIENDS : ABC MANNEQUINS _ SPOT 2011/12

ABC MANNEQUINS @ EXCELSIOR _ MILAN


A unique and unforgettable setting for Excelsior in Milan, the most prestigious and alternative store concept in the fashion capital. The new, impressive and elegant building complex in Milan - due to renew the shopping experience and the lifestyle concept – has chosen ABC company (the Italian Group Leader in mannequins’ production and distribution for 50 years) in order to make the building retail spaces much more unique. With their expertise in setting up shopwindows and environments with a high design content and creativity for the flagship brands of the international fashion scene, and now with initiatives and projects of high artistic and cultural impact, ABC has cooperated with Joanne Tan - Moschino Visual Merchandiser - and Gian Andrea Bonomini - Global Store Image Manager for Coin - in order to develop an elegant and innovative image with a strong identity.

Our Company 

ABC Manichini was born from the passion for elegance, luxury and beauty. The objective is to improve the image of shops by creating a perfect harmony between the beauty of the product on show and everything that surrounds it, in order to create in the customer the desire to enter and buy.

The utmost importance is given to the mannequin with the responsibility of drawing attention to itself, thanks to the window display, and it becomes the primary means of achieving the success of a product and of those who present it. 

It was in 1963 that Silvano Besana, the current President, after acquiring some experience in the commercial sector in a mannequin manufacturing company, founded in a few square meters what was to become one of the world leaders in the creation, production and sale of articles for point of sale, specializing in the clothing sector: the SOCIETA’ ITALIANA ABC Srl. 

With this heritage, the company concentrates on the creation of articles perfected to the smallest detail and on their development, keeping abreast of the needs of a market that is constantly on the search for innovations.

Substantial investments are made in the creativity of the product and the image of the company: the creative centre, the factory, the showroom. The resulting collections of sophisticated taste and technically functional products are able to meet the most demanding requirements of the best international clients.

These are the bases that gave the impetus to ABC to grow and to become a visible and stable reality on international markets, where it has been able to take its place among the most important producers in the sector.

Today, it is in 12,000 m2 of facilities that it seriously addresses the absolute need to achieve its product in respect of the environment and of Community rules in the field of prevention, using 100% recyclable components.This continuous search for new materials, investment in production systems and in the amplification of infrastructures ensures that we always come up with an up-to- the-minute product.

ABC Manichini is a clear example of Made in Italy. It is a blend of the oldest school of craft and the most modern design. 

Its structure is founded on its creative centre, a real “Warholian factory” which, on one hand concentrates on conceiving, sculpting, modelling, painting and decorating the raw materials necessary for building new product lines. On the other hand, with the production department, it researches and develops new techniques for using recyclable materials which will have zero impact on the environment, in accordance with international regulations. 

For many years we have breathed the air of creativity in this company. In this context, in 2009, Studio 51/53 saw the light of day.  It’s a company that produces video/communication and theatre TV in which artists of international standing have already been hosted.

Thanks to this blend of activities, the ABC Mannequin comes alive in various events all over the globe, taking on an increasingly active role in the cultural life of the major cities of the world, including: 

MILAN: artistic installations in Corso Como; in Fashion Week at Nhow Hotel and in the FuoriSalone del Mobile in Tortona area; in Vogue Fashion Night Out in the Brera district; in Night Geo Session in partnership with National Geographic in Galleria Vittorio Emanuele and in the prestigious showcases of Milan Fashion. 

LONDON: used to participate in and then win the Visual Merchandising and Display Awards 2010/11; prominent in the window displays of world famous stores such as Harrods, Liberty and Debenhams.

NEW YORK: it has earned its place in the windows of 5th Avenue from Lord & Taylor’s Fashion’s Night Out event; it also regularly participates in the NADI Retail Design Collective. 

It is evident that the activities of ABC Mannequins is based on some Key words, notably  Environment, Art, Culture, Communication and Design, offering a product that is always in pole position and that sends out clear signals as to its values. 

In short, we have given our mannequins their soul, we will give their prestige to you. 

Il baricentro di ABC MANNEQUINS

ABC  è un chiaro esempio di Made in Italy, nato dal connubio tra la più antica scuola artigiana ed il più moderno design. La sua struttura si fonda sul suo polo creativo, una vera è propria “factory Warholiana”, che da un lato si occupa di ideare, scolpire, modellare, dipingere e decorare le materie prime necessarie per realizzare nuove linee di  prodotti, dall’altro – insieme al reparto produzione – ricerca e sviluppa nuove tecniche per utilizzare materiali riciclabili ad impatto zero a norma con le leggi in vigore a livello internazionale.

Nell’azienda da molti anni si respira ogni giorno aria di creatività, a tal proposito nel 2009 nasce STUDIO 51/53  - società di produzione video /comunicazione e teatro televisivo - in cui sono già stati ospitati artisti di levatura internazionale. 

Grazie a questo connubio di attività, il manichino ABC prende vita in diversi eventi in tutto il mondo, divenendo sempre più attivo nella vita culturale in diverse città.  

L’attività di ABC MANNEQUINS si fonda su alcune parole chiave quali, Ambiente, Arte, Cultura, Comunicazione e Design per offrire un prodotto sempre all’avanguardia e che trasmetta chiaramente i suoi valori.

In sintesi, ai nostri manichini abbiamo dato un’anima, a voi daremo il loro prestigio.

ATELIER ABC MANNEQUINS _ 5,CORSO COMO _ MILANO

E’ l’incubator dell’eccellenza del prodotto di ABC, azienda leader mondiale della creazione, produzione e vendita di manichini, inserito nel contesto del valore aziendale chiamato “cultural behaviour – comportamento culturale”.

Lo spazio modulare di 400 metri quadri, l’Atelier, ospita periodicamente, insieme ai suoi prodotti, le iniziative culturali ritenute meritorie, che spaziano dalle mostre d’arte figurativa ,  alle performance artistiche di  varia natura e non solo. 

L’impegno del gruppo di cui ABC rappresenta la fonte, si esprime in tutte le sue attività, sposando diversi temi di responsabilità sociale tra cui il rispetto dell’ambiente, oltre alla diffusione della cultura e della qualità del Made in Italy.  

Il chiaro intento dell’azienda è quello di svolgere una funzione di raccoglitore delle esperienze, quelle più emozionanti della contemporaneità, che aderiscano alla filosofia che connota l’Atelier per restituirla ai suoi prodotti, clienti e graditi ospiti.

ATELIER ABC MANNEQUINS

5, Corso Como – Milano

WE ARE WAITING FOR YOUR VISIT !